Fractional Channel Advisor
Trish Vroom spent 4+ years running channel programs at TELUS. She works as a fractional advisor for B2B SaaS companies that need that experience without the full-time hire. No calls. All async.
Years at TELUS
Clients Max
Calls Required
One focus. Done well.
You just hired a Head of Partnerships or you're about to. You need someone who has built one of these programs before to make sure you don't build it wrong.
You have partners on paper but they're not active. Channel revenue is near zero. Something is structurally off and you haven't been able to fix it internally.
Your team is product and sales. Nobody has run a channel motion before. You're building the plane while flying it and it shows.
You don't have six months to figure this out. You need a partner ICP, a recruitment approach, and a commission structure that won't blow up in year two.
Monthly Deliverables
A written brief each month covering your partner ICP, recruitment priorities, and commission structure review. Concrete, not vague. Actionable, not theoretical.
One real deliverable per month. Partner onboarding doc. Tier framework. Enablement checklist. Co-sell playbook. Whatever your program needs most right now.
Submit questions any time. Trish records a Loom with her answers. You get the thinking without a scheduled call. No calendar coordination.
Not a consultant who read a book. Someone who ran one.
Managed the growth of a new sales channel and incentive program at one of Canada's largest telecoms. Built GTM strategy for products sold entirely through channel partners. Ran local market strategy for a fiber rollout across municipalities.
She's seen what partner programs look like when they work and when they don't. She knows the difference between a commission structure that motivates partners and one that looks fine on paper until year two. She's not learning on your budget.
The Process
Send a short email describing where your partner program is and where it's stuck. No form, no call. Just tell Trish what's broken.
Trish sends a written kickoff questionnaire. You fill it in at your pace. This replaces the "discovery call." No scheduling, no back-and-forth.
Strategy brief plus one program artifact, delivered by the same date each month. Questions get Loom answers within 48 hours. Month-to-month. Cancel when you're done.
Pricing
Included
Not Included
Terms